Unfortunately, I missed the first half of the Super Bowl because I was engaging in a sport - mountain biking - rather than just sitting on my couch like a lardass. But, now I'm back and let the lardassnessism begin!First, we turn to Shukakitty at DailyKos, who's scared:
Virtually all the ads during the first quarter (if not the first half and more) featured violence prominently - people slapping each other, smacking each other, manhandling a mouse and even an older gentleman. I fear the admen and women, who spend quite a bit of money learning how to speak to the current populace, have learned that violence, dissing someone, making a fool out of someone, is what sells. This is what is seen as funny these days. This makes me sad.
Wow. The NYT takes off where a nobody at DK leaves off. Stuart Elliot - who in addition to covering advertising for the New York Times is also a former professor of Marxist Literary Subtextual Critique at Quahog State - sayeth:
More than a dozen spots celebrated violence in an exaggerated, cartoonlike vein that was intended to be humorous, but often came across as cruel or callous. For instance, in a commercial for Bud Light beer, sold by Anheuser-Busch, one man beat the other at a game of rock, paper, scissors by throwing a rock at his opponent's head. In another Bud Light spot, face-slapping replaced fist-bumping as the cool way for people to show affection for one another. In a FedEx commercial, set on the moon, an astronaut was wiped out by a meteor. In a spot for Snickers candy, sold by Mars, two co-workers sought to prove their masculinity by tearing off patches of chest hair.